Product Description
by Fione Tan (Author), Michael Teng (Author)
Link baiting ' is a new term that describes a relatively old concept.It is the practice of producing something useful, interesting, controversial and valuable so that people will link to it. ' Link baitng ' is essentially a hook.The term itself first appears in Search Engine Optimisation books in 2005. Today, this concept has appeared in mainstream Internet media as one of the popular ways to improve search ranking. The two authors who are internet marketing experts will share how to use ' Link Baiting ' to generate business in a very short time and enable your web to be highly ranked on the search engines
Author Biography
Dr Mike Teng is the author of the best selling book "Corporate Turnaround: Nursing a sick company back to health", in 2002 which is also translated into the Bahasa Indonesia. He had also authored eight other management books, He has been interviewed on the national media on many occasions on the subject of corporate turnaround and transformation. Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has 28 years of experience in corporate turnaround, strategic planning and operational management responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officer's positions for 18 years in multi-national, local and publicly listed companies. He led in the successful turnaround of several troubled companies Fione is the co-founder, President and CEO of www.eOneNet.com, Asia's leading Internet marketing company. Since starting eOneNet in Malaysia in 2000, her company has experienced exponential growth with establishment of offices in Singapore and Hong Kong too. She has won numerous awards including ZDNet Asia's Top 50 IT companies in Asia for 2006. Fione is an internationally renowned Internet marketing coach and speaker, having spoken on internet marketing seminars in more than 15 countries, including Hong Kong, Singapore, Malaysia, China, Dubai, India, Thailand, Taiwan and more. She is also the head coach of the top Internet marketing coaching program in Asia -www.InternetMarketingCoaching.com She is the rising Internet star of Asia, and having been interviewed by regional media on many occasions, including CNBC, Bloomberg, Malaysia TVs, Shanghai TV and more. Her Bio data can be found at www.FioneTan.com & her internet marketing blog at http: //www.eOneNet.com/internet_marketing_blog
