Product Description
by Bruce Cardenas (Author)
After a tragic accident left him with a broken body and a lost childhood friend, Bruce's future seemed written in stone as the "kid who wouldn't make it." Trapped in a cycle of academic failure and witnessing his mother's battle with addiction, he was labeled a lost cause by everyone except his father and his own inner calling to serve. In Lead With Value, Bruce shares his journey of transforming that label of failure into a superpower, tracing a path from the grit of Marine Corps boot camp and the integrity of law enforcement to the high-stakes boardroom of Quest Nutrition. This compelling blend of memoir and leadership strategy offers a rare, firsthand account of building a billion-dollar "unicorn" success story from the ground up, proving that hard-won lessons from the street are the ultimate blueprint for global business. More than just a guide to profit, this book is a roadmap for the underdog-a manual for leaders and entrepreneurs who want to build a legacy of meaning, lead with a moral compass, and turn their greatest obstacles into their greatest impact.
