Product Description
by John Westman (Author), Paul Sowryrda (Author)
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
Author Biography
John Westman has held general management, marketing and sales position for market leaders such as Baxter Healthcare and Fresenius Medical Care and start-ups such as NxStage Medical, PharMetrics and Decision Resources. John is an adjunct professor at the Harvard University Extension School and Boston College, and has an MBA from the Kellogg Graduate School of Management at Northwestern University, MA from the University of Wisconsin, BA from Colgate University and was a Fulbright Scholar.
