Product Description
Navigate global markets with a clear, decision-ready framework for international marketing success.
- Comprehensive introduction to international marketing and strategic marketing management, linking theory to practical decision making.
- Covers the latest developments across all aspects of international marketing while keeping explanations accessible for real-world choices.
- Integrates strategic and operative marketing and structures them around the international marketing management process for a holistic view.
- Designed for students and young professionals seeking a management-oriented textbook that translates concepts into concrete business decisions.
- Authored by Svend Hollensen and Marc Opresnik—seasoned academics with global perspectives who bring industry insight to the classroom.
Paperback edition, 170 pages, compact 9 x 6 inch format, published Sept 11, 2021.
Ships securely; easy returns if you need to exchange or refund.
