Product Description
by Hamid Yeganeh (Author)
International Business: Navigating Global Shifts provides readers with a comprehensive examination of the key forces shaping international business today.
Divided into four parts, it begins by addressing pressing global challenges, including demographic shifts, geopolitical realignments, and the growing influence of multinational corporations. It then explores major socio-cultural, political, legal, and economic differences across nations, highlighting how these factors affect global business practices and development. The third section focuses on the mechanics of international business relations, trade, and finance, covering foreign direct investment, regional cooperation, monetary systems, and capital markets. The final part offers practical insights into managing international business, with chapters on strategic planning, market entry, marketing, research and development, operations, and global human resource management.
Designed for students, instructors, and professionals, International Business combines theoretical insights with real-world applications, offering a comprehensive resource for understanding and managing business in a rapidly changing global environment. The book is recommended for undergraduate and graduate level courses in international business, business globalization, global trade, and intercultural management.
