Product Description
by John R. Bryson (Author), Jennifer Johns (Author), Laura Salciuviene (Author)
Framed around central themes of risk, responsibility and sustainability, this textbook uses a practice-oriented approach to explore how global businesses are navigating disruptive innovations, responding to evolving regulations, adapting to ecological challenges and developing strategies to enhance growth, sustainability and competitiveness.
Key features include:
- Case studies covering businesses of all sizes, from small firms to multinational corporations, across industries and countries;
- Annotated further readings and guidance at the end of each chapter;
- Access to a web-based instructor's guide and supplementary teaching materials.
Designed to spark debate and encourage discussion, this book equips students with the tools and perspectives needed to navigate the complexities of today's international business landscape.
Author Biography
John R. Bryson is Director of Research, Strategy and International Business, and Professor of Enterprise and Economic Geography at Birmingham Business School, University of Birmingham.
Jennifer Johns is School Research Director (Associate Dean Research), and Professor of Management at the University of Bristol Business School.
Laura Salciuviene is Senior Fellow of the Higher Education Academy, and Associate Professor of Strategy and International Business at Birmingham Business School, University of Birmingham.
James Blackmore-Wright is Assistant Professor of Strategy and Leadership, and Programme Director of the Executive MBA programme at Birmingham Business School, University of Birmingham.
