Intellectual Property and Business Law: A Guide for MGMT 492 Students - Paperback

by Cara C. Putman (Author)

Are you a student in MGMT 492? Then this is the book for you!

In Intellectual Property and Business Law, you'll master the major principles, key phrases, and real-life implications of business law, just as I teach them in my undergraduate and graduate courses. This book distills complex principles related to intellectual property, contracts, employment and real property into core concepts, using examples to bring these ideas to life.

Let's face it, a survey business law course only skims the surface of the topics. Contracts? You might spend a week or two on them in business law, whereas in law school, contracts is a two-semester course! Employment law will get a day or two in your business law course instead of a full semester. To survive and thrive in class, you need someone to help you understand the key principles without layers of detail. That's where this book comes in.
In Intellectual Property and Business Law, you will find:

• Clear explanations of the four types of intellectual property
• The foundational principles of contract law
• Real-world examples of how laws apply to business situations
• A comprehensive discussion of business ethics and the law
• A guided tour of the court system at the local and federal levels
• A glossary of key terms that is easy to use and understand