Product Description
by Gabriele Piccoli (Author), Federico Pigni (Author)
An eTextbook version is available at VitalSource.com for $69.75 USD. ISBN: 978-1-943153-83-1.
Information Systems for Managers focuses on what students need to know to be effective managers in the digital age. Building from a discussion of fundamental concepts, Piccoli and Pigni use a practical and applied approach, not only to demonstrate the strategic importance of IS, but also to impart methods for creating and maintaining value. Far more than a summary of IS topics, the textbook empowers readers to realize the transformative business potential of IT.
This transformed Edition 5.0 focuses on managers operating in a world where digital disruption, digital transformation, digital innovation, and digital entrepreneurship have become the norm.
Features:
Teach students to use information technology for value creation
Using a hands-on approach, students as managers learn to develop value-added strategic initiatives using various frameworks.
Spark classroom discussions with cases
Each chapter starts with a minicase designed to jump-start conversations. The "With Cases" version includes full-length cases providing for more extended application of the chapter concepts and discussion.
Engage your students with non-academic writing
Practical advice is provided in a non-academic writing style with a "toolkit" approach.
