Product Description
by Lalit Kanore (Author), Priti Mastakar (Author)
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Author Biography
Lalit Kanore, Dean, Institute of Professional Studies, ASM Group of Institutes, Pune, Priti Mastakar, Head of Finance and Economics, Institute of BusinessManagement and Research, Pune
Dr. Lalit Kanore is Dean, Institute of Professional Studies, ASM Group of Institutes, Pune. He has more than twenty years of industry and academic experience with outstanding contribution to subjects like statistical computing and optimization techniques, statistical quantitative methods, basics of marketing, and decision science. Dr. Priti Mastakar is Associate Professor, Institute of Business Management and Research, Pune. A Ph.D in Economics, she has significant teaching experience that includes her overseas stints as faculty at Cambridge Institute for English, Kuala Lumpur, Malaysia; Head of Department, Economics and Business Management, NPS, Singapore; and International Language School, Lagos, Nigeria.
