Product Description
by Myles T. McGrane (Author)
Improving Convention Center Management Using Business Analytics and Key Performance Indicators presents sound practical advice from an author who successfully lived the experience. Transitioning from a traditional business model to one that is data driven and entrepreneurial can be difficult. This book explains the rationale and importance of each indicator along with data collection issues and presentation advice. It guides you through that process from launch and trial, up to making analytics an indispensible part of your management strategy.
Author Biography
Myles McGrane was formerly the general manager for New York's Javits Center. He also held key management positions at NBC, Ogden Corp., and Centerplate. He formed a convention center consultancy in 2009. Myles holds degrees from the U. S. Naval Academy and the University of Tennessee.
