Idea Thickening: How to pick winning ideas when most of the information is missing - Paperback

by Mark Wilson (Author)

Before getting serious and racing down one pathway implementing one idea the one way you think it might be best, step back. Use this hands-on workbook to quickly go from aligning your innovation team (or yourself)...through many ideas... to one that is the "best" for YOU. And therein is where you should dig!