Product Description
by Phil Treagus-Evans (Author)
What's the secret to making your marketing unforgettable and unique?
Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations?
The answer is human-first marketing.
In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last. You will learn how to:
- Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work.
- Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.
- Build your personal brand and learn how to network your way to becoming an authority in your industry.
- Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.
Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success - by putting people first.
It's time to be seen. It's time to be trusted. It's time to be remembered. Are you ready?
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Praise for Human First Marketing
"This is a modern marketer's bible that will you get you thinking and keep you honest." - Freddie Sassoon, Head of Marketing, The FA
"Phil has proven that human-first marketing isn't just effective; it's the way forward. This read isn't just for those emerging into the industry; it's for us all." - Kelly Whybrow, Marketing Communications Lead, Kahoot!
"Finally, a marketing book that cuts through the noise and puts people at the heart of the strategy." - Robin Waite, Author of Take Your Shot
"This book provides practical advice that is unapologetic. Phil is an important voice for marketing in the present and future." - Harry Hugo, Co-Founder, The Goat Agency
