Product Description
by Camille Caloca (Author)
Customer service is the support you offer your customers - both before and after they buy and use your products or services - that helps them have an easy and enjoyable experience with you. Customer support is more than just providing answers; it's an important part of the promise your brand makes to its customers. One customer buys based on price, another buys based on value. Only one of them will be loyal.
Creating an exceptional customer experience is about culture, it is not about a department. Customer service has never been more important and the expectations are never more profound.
When the customer experience is what drives processes and procedures, and sets the values and standards of delivery by systems and people, the organization will thrive. This powerful thought-provoking resource will help you improve your customer's experience and yours.
