Product Description
by James Marion (Author), John Lewis (Author)
This book presents notable examples of attempts by experienced managers to implement bad ideas that lead to failed change so that change managers are better equipped to avoid common pitfalls in managing change.
Change management efforts often fail. Business case studies are littered with examples of failed change management efforts. Why this is so is a mystery, given the many change management models in existence, highly paid executives equipped with degrees from top-tier schools, and the millions of dollars spent in pursuit of change.
Successful change management need not be a mystery, but perhaps change management success is best learned from failed attempts at change that seemed reasonable at the time according to theory-but proved to be bad ideas in retrospect. This book presents notable examples of attempts by experienced managers to implement bad ideas that lead to failed change so that change managers are better equipped to avoid common pitfalls in managing change.
Author Biography
Dr James W. Marion is a tenured associate professor and department chair at Embry-Riddle Aeronautical University Worldwide. Dr Marion holds a PhD in organization and management with a specialization in information technology management from Capella University. He holds an MS in engineering from the University of Wisconsin-Platteville and an MSc and MBA in strategic planning from the Edinburgh Business School at Heriot-Watt University. He is a certified project management professional (PMP).
