Product Description
by Harvard Business Review (Author), Clayton M. Christensen (Author), Mark W. Johnson (Author)
This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models.
Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson, and Rita Gunther McGrath provide the insights and advice you need to:
- Build a new business in an established organization
- Give your traditional offerings a shot in the arm
- Understand how a business model differs from a strategy
- Establish digital business models around traditional products
- Adopt the practices of lean start-ups
- Reimagine your core business as a platform
- Counter threats by revolutionizing your business model
Audience: C-level leaders, business line managers, product managers. Any leader or manager involved in any aspect of creating products/services or generating value from them. Entrepreneurs and startups who are rapidly changing business models.
Author Biography
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org
