Product Description
by J. C. Baker (Author)
Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.
The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.
This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.
Author Biography
Dr. J.C. Baker is the CEO of J.C. Baker & Associates, a general business consultancy specializing in management strategy for large companies and small business solutions. As a number one Amazon best-selling and four-time published author, Dr. J.C. Baker has written about logic, spiritual matters, and business leadership. With 20 years of high-level sales, entrepreneurship, and consulting experience, he has been successful in industries such as pharmaceuticals, mortgages, automotive, education, non-profit, and professional sports. Dr. Baker is an expert in organizational strategy and process innovation. Dr. Baker is a content creator for CBT News and the Atlanta Small Business Network, along with serving on the Advisory Board for the Ohio State Extension Program and as an EIR for the 1819 Innovations Hub at the University of Cincinnati. He received his BA in history from the University of Cincinnati, MBA, and Doctorate in Business and Organizational Leadership from Northcentral University in California.
