Product Description
by Corey Seemiller (Author), Meghan Grace (Author)
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
Author Biography
Corey Seemiller is a faculty member in the Department of Leadership Studies in Education and Organizations at Wright State University. She is the author of numerous articles and books, including The Student Leadership Competencies Guidebook in 2013, Generation Z Goes to College in 2016, and Generation Z Leads in 2017.
Meghan Grace is a researcher, consultant, and speaker. She is the co-author of Generation Z Goes to College and Generation Z Leads.
