Product Description
by Robert J. Kroon (Author), Shannon Saunders (Editor), Dave Zauhar (Illustrator)
Do you want to grow your business to another level? Are you ready to lead your marketing and sales teams? Do you see growth as a process?
Business coach and mentor Bob Kroon combines his personal and client experiences in a comprehensive guide for motivated Founders, Owners, and CEOs to lead marketing and sales. Real-world examples cover all facets of leadership for revenue growth. You will find street-smart, practical advice that applies to startups, main street retailers, service providers, manufacturers, and many other kinds of businesses.
When you serve others as the top leader of your organization, you are ultimately responsible for every functional area of the business. Few people come into the role wholly prepared. They might have depth in one aspect because of education or experience but little depth in other areas.
No one is a perfect fit. To compensate, wise leaders seek trusted mentors, advisors, and colleagues who can give advice. Top leaders must direct strategy and solve challenges. They have limited personal bandwidth so their most powerful tool is to direct others to assist in reaching a goal.
This book can be used as training for aspiring general managers. Provocative discussion questions enable group discussions and exchanges of ideas.
Bob is a mentor and executive coach in the San Francisco Bay area. He focuses exclusively on talented Founders, Owners, and CEOs. This rare approach provides unique and rich insight into the challenges faced by top executives in startups as well as mature businesses. Bob advises on strategic planning efforts, personal time management, issue problem-solving, and team building.
