Product Description
by Murugesan Ramaswamy (Author)
Finance made simple for YOU!
This is a Quick Reference Finance Handbook to learn to read and interpret Financial Statements and understand financial management core concepts.
The book explains complex concepts in an easy-to-understand simple language.
Results-oriented approach to learning not only the financial tools but also understand their limitations. The book highlights symptoms of financial bankruptcy and the basics of turnaround strategies.
How will you benefit from this finance 101 book?
- You gain control over day-to-day financial governance with a hands-on approach to working capital management.
- The book empowers YOU with knowledge on financial statement ratio analysis.
- The book puts you in the driver's seat as you understand and implement budgeting.
- The book enlightens YOU with Break-Even Analysis for smarter decisions.
- You will gain insight into CAPEX techniques for choosing the best investment option
- The book equips YOU with the knowledge to approach your bank from a position of strength.
To sum up, an essential small business success book for entrepreneurs and a handy reference for non-financial managers.
From the back cover
This book narrates finance in remarkably simple language for managers in other disciplines.
That is because a Chartered Accountant with decades of finance domain experience and interacting with non-financial managers wrote this book.
You learn with practical examples the fundamentals, ratio analysis, budget, break-even analysis, and capital expenditure evaluation. The book explains not only the finance tools but also their limitations.
You learn to identify the bankruptcy symptoms and the corrective measures needed for a turnaround.
While the author does not claim to turn you into a finance expert, he is confident that you will become a finance literate who can read and interpret financial statements and talk about the subject with finance experts.
Know that financial literacy is crucial regardless of your specific expertise.
Exactly this book seeks to provide you with that knowledge, nothing else.
Best of all, it's a quick read.
