Product Description
by Laurent Houlier (Author), John Blaskey (Author)
This book equips readers to optimize genuine export opportunities.
Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.
It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
Author Biography
Laurent Houlier is a multi-linguist with over 27 years' experience in successfully delivering holistic international strategies and leadership for a variety of European fast-moving consumer goods (FMCG) organizations. He has taken domestic companies and pioneered their brands all over the world. His specialty is in selecting the most suitable channel mix, designing strategies to maximize their performance in the most sustainable way. He was integral in winning the Queen's Award for International Trade over several years for a major UK brand.
