Product Description
by Stefan H. Thomke (Author)
Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.
- A much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.
- Addresses a big and rising challenge for companies in an increasingly digital and agile world.
- Based on years of research in leading companies.
- Rich, engaging stories illustrating the ideas and practices.
Audience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.
Author Biography
Stefan H. Thomke, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is the author of Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (Harvard Business Review Press, 2003), as well as over one hundred articles, cases, and notes published in books and journals such as Harvard Business Review, Management Science, and MIT Sloan Management Review. Thomke has chaired numerous executive education programs, both at Harvard Business School and in companies around the world. He is a frequent conference speaker and adviser to global business leaders.
You can find the author at:
hbs.edu/faculty/Pages/profile.aspx?facId=6566
linkedin.com/in/stefan-thomke-innovation/
