Product Description
by Neen James (Author)
USA TODAY BESTSELLER
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out--creating unforgettable experiences and forging deeper client connections that drive lasting success. Author, speaker, and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider's look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you. The first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers--entice, invite, excite, delight, ignite--and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations. Drawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.Author Biography
Neen James is a leadership expert, dynamic keynote speaker, and the author of Folding Time and Attention Pays. With boundless energy, quick wit, and actionable insights, she helps leaders achieve greater focus, productivity, and influence. James has been named one of the Top 30 Leadership Speakers by Global Gurus multiple years in a row for her work with some of the world's most prestigious brands, including Viacom, Comcast, Virtuoso Travel, Four Seasons, and the FBI. As a strategic advisor and trusted confidante to CEOs and executives across multiple industries, James empowers individuals to prioritize what matters most, create impactful moments, and foster lasting connections. Originally from Australia, James is living her best life in Tampa, Florida.
