Product Description
by Jason Khoo (Author)
This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time. This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment. Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management.
Author Biography
Jason Khoo is the founder and chief trainer of everydayExcel Business Lab Pte Ltd, a company which has successfully differentiated itself by offering Microsoft(r) Excel Courses that empower participants with knowledge of applying the different functions and formulas in Excel to real business needs and scenarios. An expert in spreadsheets and databases, Jason also founded SynergyWorks, a consultancy firm which has helped many companies extract valuable information from databases using Microsoft(r) Excel. He has helped companies save significant amount of money by providing solutions using existing PC applications such as MS Excel instead of purchasing new systems. His clients include multi-nationals corporations such as Discovery Asia, 3M, NCS, Cold Storage, etc. Prior to setting up SynergyWorks and everydayExcel Business Lab Pte Ltd, Jason has worked in local listed companies and foreign MNCs supporting the marketers in their analysis of marketing plans and providing quality information for business strategic planning and decision-making. He was also a financial counsel for a business unit in a Fortune 500 company which generates a total revenue of more than S$100 million per annum.
