Product Description
by Leon Jay (Author)
An essential guide to digital marketing for any social enterprise, business trying to do good, or non-profit. Discover how to use digital marketing to get a better return on your marketing dollar, increase your profits, and improve your business's positive impact. If you are not sure if your website is good enough, have an expert tell you that every business needs to be on social media, or have run online advertising and are unsure if it worked - this book is for you. If you want to reach more people and get better results without spending a fortune - this book is for you. If you are unsure where to start, or where to go next - this book is for you. If you want to use business to help make the world a better place - this book is for you. In simple language that anyone can understand, Leon breaks down digital marketing in a way that is both accessible and practical. His years of experience in the industry are apparent in this straight to the point, no fluff book. If you are short on time, and just want to know what works - this book is for you.A few of the things you will learn include: How to tap into the holy grail of qualified leads-Google. Google is by far the best source of buyers thanks to its users intent (they are looking for what you have). Google traffic comes in three primary flavours; Google Search, Google Ads, and Google My Business. We cover exactly what you need to know about each (and bust a couple of common myths along the way).- How to improve your messaging to not only get more leads, but also enhance your mission as a business or organisation. Done right, you will not only get more prospects, but convert more enquiries into customers.- How to use common offline techniques online to get even better results (and at a lower cost, with less effort).- How to reduce resistance for those who are uncertain or sitting on the fence, which increases both trust and sales.- How to improve the effectiveness of all your marketing efforts by fixing common website design mistakes that are currently losing you business, and preventing your message from being heard.- How to make simple changes to increase your margins, allowing you to become more profitable or more competitive in your niche.- How to track what impact your marketing and advertising efforts are having, so you know where to focus (and where to pull the pin to stop wasting money).Ethical Marketing covers many more tips and tricks to help you grow your business, as well as a few ideas on how to become more socially responsible in ways that enhance your marketing results
