Product Description
by Vincent Onyemah (Author), Martha Rivera-Pesquera (Author)
"A must read for every aspiring entrepreneur. A clear guide to effective and realistic selling for those with a "big idea" who wish to achieve success for their products and to avoid costly and ineffective pitfalls in their quest. The framework balances entrepreneurs' creativity with a foundation of solid business principles." --Jim McCann, Founder, 1-800-FLOWERS
Author Biography
Dr. Vincent (Vini) Onyemah is associate professor of sales and marketing at Babson College, the global leader in entrepreneurship education. As a teenager, he started two companies. His selling experience spans two decades. He has taught executive education and conducted projects in over 25 countries. Vini is field operations director for BEEP, Babson's accelerated growth-focused program for scaling up businesses and economies of cities, e.g., Manizales Más (Colombia), Scale-Up Milwaukee (USA), Scale-Up Rio (Brazil), and Scale-Up Northeast Ohio (USA).
