Entrepreneurial Essentials: Unconventional Business Wisdom and Bold Tactics - Hardcover

by James D. Roumeliotis (Author), Cover Concept Vagelis Tasopoulos Sturm (Illustrator)

A book about implementing refreshing business strategies in the marketplace including:
- Strategies every successful leader must know.
- Sales Management Tactics for the goal-oriented executive.
- Executive Leadership.
- Effective Marketing and Branding techniques
- Design, Innovation, and the Luxury Domain.
- What you don't know could hurt your business.
- Additional thoughts about post-recession marketing
- Effective political campaign strategies by utilizing marketing techniques along with the personal brand