Entertainment Public Relations: Communicating with Audiences - Paperback

by Carol Ames (Author)

This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.

Author Biography

Carol Ames (Ph.D., SUNY Buffalo) is Associate Professor of Communications at California State University, Fullerton. After working for more than 20 years in entertainment corporate communications and publicity, she now teaches graduate and undergraduate courses in public relations, entertainment, audience studies, and communications projects. She is the co-author of The Public Relations Writer's Handbook: The Digital Age (2007).