Product Description
by Loren Fox (Author)
Die schonungslose Enthüllung des grö ten Unternehmenskonkurses in der Geschichte der Vereinigten Staaten.
"Enron: The Rise and Fall" analysiert den phänomenalen Aufstieg und spektakulären, jähen Absturz von Enron, einem Energieunternehmen, das bis zum Jahr 2000 vom Fortune Magazine sechsmal hintereinander zum innovativsten Unternehmen weltweit gekürt wurde.
Gleichzeitig erzählt das Buch aber auch eine Unternehmensgeschichte: Es enthüllt zahlreiche Details über Enrons Geschäftsplan und Unternehmenskultur, die schlie lich in die Katastrophe geführt haben.
Hier erfahren Sie in allen Einzelheiten, was passierte, warum es passierte, und die Hintergründe die zu dieser Tragödie führten, von der bislang noch niemand sagen kann, welche Auswirkungen sie langfristig auf die Finanzmärkte, die amerikanische Wirtschaft und Energiepolitik haben wird.
Autor Loren Fox ist ein angesehener Journalist und verfügt über erstklassige Kontakte zu Enron-Insidern.
Dieses Buch ist ultimative Pflichtlektüre für Firmenchefs, Führungskräfte und Investoren.
Front Jacket
Praise for Enrom
The Rise and Fall
A sober and clear-eyed book . . . Fox places the unspooling of Enron in its market-history context, and his book has gravitas.
-Barron's
Offers the most detailed explanation of Enron as a business.
-The New York Times
A solid, intelligent, and fair account of the hubris that made Enron famous and important, then crazy and crooked.
-Martin Mayer, author of The Fed and The Bankers
[Fox's] candid, in-depth examination of Enron's remarkable evolution, corporate culture, and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read.
-ERisk.com
The word Enron has officially entered the American vocabulary-not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today's most illuminating and entertaining look on what was right-and wrong-with late twentieth-century corporate America.
Back Jacket
Praise for Enrom
The Rise and Fall
"A sober and clear-eyed book . . . Fox places the unspooling of Enron in its market-history context, and his book has gravitas."
-Barron's
"Offers the most detailed explanation of Enron as a business."
-The New York Times
"A solid, intelligent, and fair account of the hubris that made Enron famous and important, then crazy and crooked."
-Martin Mayer, author of The Fed and The Bankers
"[Fox's] candid, in-depth examination of Enron's remarkable evolution, corporate culture, and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read."
-ERisk.com
The word "Enron" has officially entered the American vocabulary-not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today's most illuminating and entertaining look on what was right-and wrong-with late twentieth-century corporate America.
Author Biography
LOREN FOX is a former senior editor at Business 2.0, the award-winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one-half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barron's, Salon.com, and other media.
