Product Description
by Marcus Sheridan (Author)
Proven framework to propel your organization into a top market position
Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success--and endless customers.
An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:
- Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth
- Creating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it
- Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth
With all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.
Back Jacket
PRAISE FOR ENDLESS CUSTOMERS
"Simplicity and structure are at the core of what makes EOS(R) so effective, and Endless Customers shares that same philosophy. This book presents a powerful, clear roadmap for elevating your marketing and sales, perfectly aligning with EOS. I'm confident every business running on EOS can gain tremendous value from incorporating the timeless principles of Endless Customers into their business strategy."
--GINO WICKMAN, Author of Traction and Shine, Creator of EOS(R)
"Everybody loves the StoryBrand framework but it's just as important to execute. Endless Customers is all about how to actually get a proper messaging campaign done so that your products get discovered by those who need them. Marcus has done us all a great favor."
--DONALD MILLER, Author of Building a StoryBrand and CEO of StoryBrand.AI
"We're proud to count IMPACT among our top partners in the HubSpot community, helping companies grow better. Through the principles of Endless Customers, they've not only helped bring our vision of inbound marketing to life, but have also empowered many of our customers to become the most known and trusted brands in their markets."
--BRIAN HALLIGAN, YAMINI RANGAN and DHARMESH SHAH, HubSpot
Author Biography
MARCUS SHERIDAN is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to this book.
Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.
