Product Description
by Andrey Sizov (Author), Nick Terenzi (Foreword by), Jim Mathers (Author)
It wasn't until May 2011, that Jim and Andrey found out they had been hunting each other in 1985, during the cold war. Today, these two former enemies have joined together in peace and understanding to solve a different kind of war. A war that has been going on for centuries: the war between salesmen and customers. In every market place, every day, customers have been pitched, run over, worn down, "sold", harassed, lied to, sucked up to, taken "care" of, or bribed for centuries. And in turn, salesmen have been lied to, "sold", harassed, bribed, knocked down, put down, abandoned, demoralized and left in the dust. Talk to the average sales rep and they'll tell you: "It's a war out there." Ask the average customer and they will say: "you can't trust salesmen." In this book, you will learn how to end this "war", and as a result become a happier, healthier, and wealthier sales professional.
