Product Description
by Amir Manzoor (Author)
This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides upto-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author Biography
Amir Manzoor holds a bachelor's degree in engineering from NED University, Karachi, an MBA from Lahore University of Management Sciences (LUMS), and Chartered Banker MBA from Bangor University, UK. He also holds more than 12 international IT industry certifications. He has served at senior managerial and consulting positions in USA and Pakistan for many years. He is currently serving as faculty member in Management Sciences department of Bahria University, Karachi. He has published five book and many research articles in international refereed journals of repute. His research interests include electronic business and business use of information technology for competitive advantage.
