Product Description
by Oliver Banks (Author), Tracey Clements (Foreword by)
The must-have strategies and techniques to successfully lead your retail, omnichannel or ecommerce organization through the complex, risky and rewarding journey of transformation.
Back Jacket
'Essential reading for any retail leader' - Paula Bobbett, Chief Digital Officer, Boots UK
The pace of change in retail is accelerating. Will you be a passenger, or the driver?
Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than done.
Driving Retail Transformation gives you the strategies and techniques you need to lead your organization through the journey of transformation in an age of uncertainty.
Discover the 'how' of transformation through a flexible framework that can be applied to any type of retail change, and at all stages of the journey. Overcome the common challenges and avoid the critical mistakes that derail so many transformation initiatives. Featuring road-tested practical tools and techniques, Driving Retail Transformation allows retail leaders to accelerate progress, deliver successful business transformation and build a better future for customers, colleagues and the business.
'Like condensing a whole degree in strategic change management into one book'- Joe Murray, Former CEO, Internet Fusion Group, Worldstores
Oliver Banks is an expert consultant working with senior leaders to transform retail businesses and operations. One of the most influential voices in retail, Oliver is a LinkedIn Top Voice, host of the Retail Transformation Show podcast and keynote speaker, and advises on navigating transformation and the ever-evolving world of retail.
Author Biography
Oliver Banks helps retail leaders to drive transformation and realize their strategies and goals. The founder of retail consultancy OB&Co and one of the world's top retail influencers, he hosts the Retail Transformation Show podcast and delivers keynotes on navigating transformation and the ever-evolving retail trends.
