Product Description
by Sunil Gupta (Author)
A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.
- Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.
- Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh.
- A wealth of deep knowledge brought to bear on one of our biggest business challenges: we all know that there are many books on digital transformation. Sunil lives and breathes this material and has a wide view of the landscape from his perch at HBS.
Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition.
Announced first printing: 25,000
Laydown goal: 4,500
Author Biography
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.
Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323
