Product Description
by Bill McKendry (Author), Kathleen Sindorf (With)
In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand's impact.
Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you're passionate about doing good work for a cause--what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn't just want to make a living and survive--you wanted to make a difference. That's why communicating effectively and maximizing your organization's potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand's impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.Author Biography
Bill McKendry has an extraordinary view of the world. He grew up with parents who were both deaf from birth, so American Sign Language was his first method of communication. As a boy, he became a translator for his parents, even in many adult conversations, including some unusual and sometimes dire circumstances. He helped them purchase cars, refinance their home, call into work sick (even when he knew they weren't sick), and translate for his mother in an operating room during her surgery! You could say that being a voice for those who need help to communicate is in Bill's blood.
Bill is the founder and chief creative officer at HAVEN, a creative hub, after heading Hanon McKendry, being vice chairman and chief creative officer of JDA Worldwide, serving at Tracy-Locke/BBDO Denver, co-founding Compass College of Cinematic Arts, and winning more than 1,000 national and international awards in advertising and marketing. Bill founded DO MORE GOOD(R), which has now acquired Nonprofit Hub and Cause Camp to provide content, thought leadership, and educational conferences and workshops for nonprofit organizations. Bill is a frequent public speaker on the topic of how branding and marketing can help nonprofit organizations DO MORE GOOD(R). Kathleen Sindorf is the marketing director for Trinity International University's Florida campuses. She has taught marketing communication and advertising as a tenured professor at Cornerstone University and served as marketing director and vice president of communication for Precept Ministries International, as well as working for Christian Broadcasting Network as an award-winning international correspondent.
