Product Description
by Gabrielle Weinman (Author)
This full color book helps small businesses create their own Brand Design from "Logos, Ads and Everything in Between" without spending a fortune. Its unique advantage is that it was based on the author, Gabrielle Weinman's actual successful experiences. Whether you plan to "Do-It-Yourself" or hire your first graphic designer, find out the best way to get the job done. The right creative choices have a positive impact on your cash flow whatever the size of your business. Creative advice, colorful illustrations and online resources throughout this book suggest ways to get it all done. No buzz words or fancy "out of the box" phrases lurk in these pages. Straight talking text is packed with ways to work smart and avoid potholes along the way. From big ad agencies to small design firms, Gabrielle Weinman's creative work has sold a ton of products and earned many fancy awards. She'll show you where to focus your time and precious marketing dollars and where you might be able to just skip it. DIYBrandDesignBook.com
Author Biography
Asked to pick between advertising and design majors at Art Center College of Design, Gabrielle picked both-a bit unusual at the time. Little did she know how fortuitous the choice would be. Two weeks after graduation she got her first job at Keith Bright & Associates designing corporate identities for brands in various categories, including cruise lines and overnight shipping. She was even able help save the planet by designing the Heal the Bay logo, which is still in use today. Gabrielle moved on to become a print designer for Lexus automobiles. After a few short years the Internet was born, and so was her role in founding the digital creative practice at Team One Advertising. Starting from scratch in a totally new discipline, she used both her advertising and design training to create award-winning campaigns lauded with Effies, Clios and One Show Award pencils. Not able to fit another Lexus sample in her overstuffed portfolio, Gabrielle was lured away by new opportunities, big titles and new brands to work on. Most recently she held the title of EVP, Chief Digital Creative Director at Dailey Advertising. Yet the desire to build a brand of her own based on helping others is what inspires her today.
