Product Description
by Mark Shayler (Author)
This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then out-smart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.
Author Biography
Mark Shayler runs Ape, an innovation and sustainability consultancy. He helps big companies think small and small companies think big. He has worked with Samsung, Coca-Cola, Unilever and John Lewis, saving them shed-loads (technical term) of carbon and helping them develop new products and services. He is a keynote speaker and a founding partner of the Do Lectures. He is the author of Do Present: How to give a talk and be heard (Do Books, 2020).
