Product Description
by Robert Curedale (Author)
Each of the 200 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when, where and why to use each method, resources needed and references.The two volumes in this series outline the design methodologies presented in a series of successful international workshops by Rob Curedale based on the methods of the world's most innovative organizations.The author Robert Curedale focuses the experiences of decades of tacit knowledge from managing design for some of the world's leading design brands and design consultancies and teaching at influential design schools and universities in Asia, Australia, Europe, Detroit, Los Angeles and Silicon Valley. This is probably the largest collection of design methods that is available and with the companion volume 2 covering an additional 200 design methods, ISBN-13:978-0988236240, is an indispensable resource for anyone practicing or studying in all fields of design and architecture including product design, interior design, exhibit design, graphic design, user experience design, web design, packaging design, automotive design, branding, design education and design researc
Author Biography
Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world's most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob's designs can be found in millions of homes and workplaces around the world. He is the author of eight books related to design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
