Product Description
by German Gomez (Author)
This book is a very comprehensive training for dentists, physicians and their teams about Communication and Treatment Presentation, and the skills you need, to be successfully presenting the treatments you offer to your patients. The examples are tailored for dental offices, but it also applies to private physicians.With this book, you will be equipped with skills and ideas, that will help you with the communication and presentation process.Some of the chapters are also part of other books of the author, but for the overall understanding it is important to have them in this book as well.If your dental skills are excellent, but you want more patients to accept bigger, more sophisticated, better treatments for them, then this book is the right one for you. You will be equipped with real world tips on how to communicate properly and how to present to patients your proposal in a way they will say "yes".This book is not about how to present for example Veneers to the patient. The technical details are mostly known by dentists. It is about the process of the presentation. How to use the psychology, how to prepare for the presentation, what questions you should ask and how to handle objections and guide the patient to a successful close to accept the best treatment option you offer to solve his problem.
