Product Description
by Michael Fleming (Author)
Marketing for a Dental Practice or Dental Organization can be very challenging because oftentimes a marketer will try to use techniques that have worked well in other industries, yet they don't generate the same positive response for their dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's. In these pages, told in plain english and real life stories, you will discover: -How Marketing for Dentistry is completely different than any other industry, -How to "Find Your Voice" so you can craft a simple and trustworthy brand and brand story, -How to "Use Your Voice" by identifying target demographics and crafting messages that will resonate with them -How to "Listen to the Crowd" so you can analyze your ROI to see how your Voice is being received, and
