Product Description
by Cheryl M. Hargrove (Author)
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.
Author Biography
Cheryl Hargrove, the National Trust for Historic Preservation's first director of heritage tourism, has consulted in all 50 states and more than 10 countries to help destinations and organizations plan for, develop, and market authentic experiences for visitors and residents alike. Frequently tapped to speak at conferences and workshops, Hargrove draws on more than 25 years experience in this industry segment. She holds a Masters in Tourism Administration from The George Washington University, a Bachelors of Arts in Journalism from the University of Georgia, and is an associate member of the Society of American Travel Writers.
