Product Description
by Jerry Wind (Author), Mukul Pandya (Author), Deborah Yao (Author)
Discover the scientifically proven path to unlocking your creative potential, no matter your age, profession or background.
From personal breakthroughs to organizational transformation, Creativity in the Age of AI shows you how to leverage cutting-edge AI tools to amplify your natural abilities. This concise, practical guide will help you:
- Gain confidence in your ability to become more creative through understanding the neuroscience behind creative thinking
- Master 12 powerful approaches to enhance creativity, from challenging mental models to interdisciplinary thinking
- Learn to amplify these approaches using cutting-edge AI tools
- Experiment with these methods to address personal, professional, and organizational challenges
- Build a customized, dynamic portfolio of creativity tools tailored to your unique needs
- Overcome common obstacles to implementing creative solutions
- Draw inspiration from remarkable innovators including Nobel Prize winners, artists, musicians, architects and entrepreneurs
This accessible book distills decades of research and practice, including principles from the lead author's popular Wharton MBA creativity course taught for over a decade.
Build a personalized toolkit for unstoppable innovation in today's challenging times and transform your creative potential into practical solutions enhanced by the power of AI!
Author Biography
Yoram (Jerry) Wind is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School. A renowned innovation expert, he taught the popular Wharton MBA creativity course that forms the foundation of this book. He has founded numerous initiatives including the Wharton Executive MBA and the Lauder Institute, published over 300 articles, authored or edited 30 books, and received all four major marketing awards. His work spans academia, business consulting, and nonprofit leadership.
Mukul Pandya is an Associate Fellow at Oxford University's Saïd Business School and the founding editor-in-chief of Knowledge@Wharton, which he led for 22 years. With more than 40 years in journalism, his award-winning work has appeared in The Wall Street Journal, The New York Times, and The Economist. He has written, co-written and edited five books, including Transformation in Times of Crisis with Jerry Wind and Nitin Rakesh.
Deborah Yao is an award-winning journalist, and editor-in-chief of The AI Innovator. A Stanford graduate with experience at Amazon, the Wharton School, and the Associated Press, she contributes regularly to Kiplinger magazine on personal finance topics.
