Product Description
by Guy Bommarito (Author)
Creative Bones is a "how-to" book with the single-minded purpose of knocking the creative process off its mystical reserved-for-people-with-more-talent-in-their-pinky-fingers-than-the-rest-of-us-have-in-our-entire-bodies perch and making it accessible to anyone with half a mind to pursue better answers to pretty much every question out there. It's a book for people who make their living in a creative field but don't have a clue how they do what they do and could clearly benefit from having a little bit of that knowledge. It's for people who are always being told how creative they are and would love to take their talent to the next level. And it's for people who have no desire to create anything more elaborate than breakfast, but who live in a world where they are constantly being asked to think outside the box and would really like to know how to do that besides "working harder." Creative Bones is not another one of those books that tells stories about how other people came up with their big ideas that all end with "and then the answer came to him/her from out of nowhere." It's actual how-you-do-it, it-works-like-this information that anybody can understand and use. It's also occasionally funny.
Author Biography
Guy Bommarito is a freelance writer, creative director and speaker. He has led creative departments in major advertising agencies from Chicago to San Francisco. However, he is probably best known for his tenure at GSD&M in Austin, Texas, where, as executive creative director, he took the agency to its first honors in the ANDY Awards, Cannes Lions, Communication Arts Advertising Annual, D&AD, the Art Directors Club of New York, the One Show and the Radio Mercury Awards. While there, Guy was named to Adweek magazine's Creative All-Star teams twice, including once as most valuable player, and Graphis magazine named GSD&M one of the ten most creative agencies in the world. In addition, he's taught advertising creativity and campaigns courses at the University of Texas and the Chicago Portfolio School. One of a select group of professionals invited to judge Communication Arts magazine's prestigious advertising annual twice, he lives with one beautiful wife and three amazing daughters in the San Francisco Bay Area.
