Product Description
by W. H. Inmon (Author), Claudia Imhoff (Author), Ryan Sousa (Author)
Bill Inmon, allgemein bekannt als Vater des Data Warehousing, entwickelte den innovativen Ansatz der Corporate Information Factory. Ziel dieser Strategie ist es, das Management schnell und zuverlässig mit Informationen zu versorgen. Seit der 1. Auflage von Inmons erfolgreichem Werk hat sich die Information Factory grundlegend weiterentwickelt. Diese 2. Auflage wurde umfassend überarbeitet und und um 40 % Material mit fünf neuen Kapiteln erweitert. Der Leser lernt neben vielfältige Aspekten der Implementierung von Data Warehouses, wichtige neue Technologien (Web-Zugriff, E-Commerce, ERP-Systeme) kennen. Eingehend diskutiert wird auch die Auswertung der Daten, zum Beispiel im Hinblick auf das Kundenverhalten. (01/01)
Back Jacket
The father of the data warehouse incorporates the latest technologies into his blueprint for integrated decision support systems
Having invented the corporate information factory (CIF) to help IT and database managers cut through the jungle of information technologies out there, bestselling author Bill Inmon again teams up with experts Claudia Imhoff and Ryan Sousa to show you how to integrate all key components of the modern information system architecture in a way that meets your evolving business needs.
You'll get clear explanations on how to integrate the enterprise data warehouse with a host of new technologies and solutions that have emerged since this groundbreaking work was first published in 1998. You'll also discover how to leverage these technologies to ensure broad access to information for end users, while reducing costs and improving scalability across the enterprise. Ultimately, you'll learn to design, build, and implement a company-wide information ecosystem that:
* Integrates with legacy systems and the Web
* Leverages third-party ERP, CRM, and eBusiness applications
* Exploits the latest in data exploration and mining technologies
* Takes advantage of low-cost alternative storage
* Scales across the enterprise through the use of data marts and operational data stores
* Accommodates the use of multiple data warehouses
* Can start small and grow incrementally
Author Biography
W. H. INMON, the acknowledged "father of data warehousing," is a partner in www.billinmon.com, a Web site for the corporate information factory and modern systems architecture. He has written over 40 books on databases, database management, and data warehouse technology, including the recently published Exploration Warehousing (Wiley). Inmon is also a frequent speaker at leading industry conferences and contributes to DM Review.
CLAUDIA IMHOFF, PhD, is a Senior Vice President of Braun Consulting and a popular speaker for national and international events on the corporate information factory. Dr. Imhoff has coauthored three books dealing with different aspects of the corporate information factory, including Building the Customer-Centric Enterprise (Wiley), and is a columnist for business and technology magazines.
RYAN SOUSA has extensive experience implementing large customer relationship management solutions using the corporate information factory. He is coauthor of Data Warehouse Performance (Wiley) and can be contacted at rwsousa@earthlink.net.
