PRODUCT DESCRIPTION
by Matt Sykes (Author)
Stop hoping that sales might happen - build a process that ensures they will.
The ability to turn leads into sales is the foundation of every successful business. Converted offers a tried and trusted framework for achieving this goal, replacing unpredictability and uncertainty with a practical and reliable sales process.
This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales.
You'll learn how to:
- Target qualified prospects and avoid tyre-kicking timewasters
- Join the conversation happening inside your customer's head and pitch accordingly
- Guide the sale with meaningful questions that engage and inspire action
- Reassure your prospect and eliminate objections
- Time your quotations and proposals so that they generate more orders, more often
Author Biography
Matt Sykes is a sales trainer, author, podcast host and public speaker and has clocked up over twenty years of sales experience across a variety of B2B sales roles. His mission is to transform common negative perceptions into positive ones that recognise exceptional salespeople as a force for good, proud of their profession and helping more people buy with confidence.
