Product Description
by Maureen Guirdham (Author), Oliver Guirdham (Author)
This revised and updated fourth edition of this core textbook builds on the text's established success. It provides the basis of knowledge, understanding and practice for developing skilled work communication in an intercultural world. Using many illustrations and international examples, the book analyses culture, cultural diversity and cultural similarities and differences in how we interact at work and in the psychological factors that influence our communication. It shows how to overcome impediments to intercultural communication and interact effectively with different others, whether face-to-face or by email, chat, text, phone or video. It describes cultural differences in negotiating, cooperation, coordination, knowledge sharing, working in groups and leadership, and demonstrates how to perform these activities skilfully in an intercultural setting.
This textbook is the ideal companion for students taking undergraduate modules in cross-cultural management or managing diversity on international business or business administration degrees, in addition to MBA courses and specialist postgraduate modules on international and comparative management. New to this Edition:- New and improved pedagogical features, including end of Part exercises, activities and role plays
- Topic-by-topic coverage of computer-mediated communication, explaining how it is affected by culture and in turn affects intercultural communication
- Discussion of new developments in the field such as the increasing emphasis on language and discourses
- Focus on new types of research such as country-by-country studies and reports of realities on the ground
Author Biography
Maureen Guirdham formerly Director of the MBA Programme at City University and Head of the Business School at Westminster University, UK. In recent years, she has worked extensively in central Europe, central Asia, India and Southern Africa.
Maureen Guirdham formerly Director of the MBA Programme at City University and Head of the Business School at Westminster University, UK. In recent years, she has worked extensively in central Europe, central Asia, India and Southern Africa.
