Product Description
by Jaleh Afshar (Author)
Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews, gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands. Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes. Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages. What You Will Learn How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies Valuable insights and practical advice that can elevate their own practice How to make a lasting impact in your industry as a designer Who This Book is For Whether you're a seasoned executive seeking fresh inspiration or an aspiring design practitioner eager to glean wisdom from the best in the field, Chief Design Officers at Work is an indispensable guide for anyone in the design field.Back Jacket
Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews, gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands.
Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.
Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages.
What You Will Learn
How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
Valuable insights and practical advice that can elevate their own practice
How to make a lasting impact in your industry as a designer
Author Biography
For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.
