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Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
$198.00 USD
$198.00 USD
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Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
$198.00/ea		 $0.00
$198.00/ea $0.00

Product Description

by Jennifer Brubaker (Author)

This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

Author Biography

Jennifer Brubaker is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.

Number of Pages: 138
Dimensions: 0.38 x 9 x 6 IN
Illustrated: Yes
Publication Date: November 10, 2020
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