Product Description
by Francine Newth (Author)
Finally, a book comes along that provides a unique yet simple and powerful approach to understand the business model and the critical role strategic management has in supporting it. Its value is in business model thinking. It brings you a combination of the best contributions of academe and industry that will help build business model-centric organizations. Inside, you'll learn about strategy from a business model perspective. What does that mean? It means that you'll first have to think rigorously about your value proposition; your current or future competencies; and your revenue streams and cost structure before developing, adopting, or modifying your strategies. What is the difference between a business model and a strategy? A business model is how a company operates, and a strategy is how a company competes. When the basis of competition changes because a new model disrupts the economics in the industry, it requires an adjustment in business models before any new strategy can work. This book adds a business model level to the traditional strategic management process that is more consistent with current "real-world" practices in strategic thinking and analysis. It takes you deeper into the intricacies of what constitutes a business model and how current strategy derives from it, and offers 7 modules that will show you the key components to manage your business model, to help conduct business model analysis, and to assess the financial viability of a business model, just to name a few.
Author Biography
Dr. Francine Newth is associate professor of strategy in the School of Business at Providence College (Providence, Rhode Island, USA). She holds a doctorate in business administration with a concentration in international management from Nova Southeastern University. She teaches the undergraduate and graduate capstone courses in strategic management, international business, and the Real World Internship Experience. She received the Providence College School of Business Partnership Award for creating partnerships and alliances with the business community, and developed an innovative Global Learning Partnership with DSI (subsidiary of Bowater/Rexam, UK). Her international endeavors include conducting research with international firms such as Unilever, Mercedes-Benz, and Volkswagen in Australia, China, Germany, Singapore, Switzerland, and the United Kingdom, and teaching business courses to princesses in Saudi Arabia.
