Product Description
by H. Westerbeek (Author), A. Smith (Author)
Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, teamworking, mentoring and coaching, strategy, innovation, etc. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples the authors show how sport provides crucial leadership lessons for business.
Author Biography
HANS WESTERBEEK is Associate Professor of Sport Marketing at La Trobe University, Melbourne, Australia and is a director of Manage to Manage. He is President of the Sport Management Association of Australia and New Zealand, as well as President of The Netherlands Chamber of Commerce in Australia. He has acted as a consultant to numerous sport organisations and the corporate sector in Europe and Asia-Pacific. He is co-author of several books including, Sport Business in the Global Marketplace and The Sport Business Future.
AARON SMITH is Associate Professor of Sport Management at La Trobe University, Melbourne, Australia, and is a director of the Dutch-Australian consulting company Manage to Manage. He has acted in a consultant capacity for a diverse range of organisations, including multinational corporations, professional sporting clubs, national and state sport associations, local governments and private enterprises. He is co-author of several books including, Sport Business in the Global Marketplace and The Sport Business Future.
