Product Description
by Geoff Allen (Author)
In a time of growing scrutiny of business by governments, stakeholders, and society, Geoff Allen - one of Australia's foremost experts in corporate public affairs - offers a timely, authoritative guide to managing the critical intersection of business, government, and society. Drawing on five decades of pioneering leadership and practical experience, Allen provides rich insights, real-world case studies, and a clear framework for integrating public affairs into corporate strategy.
This accessible and comprehensive work covers all key areas of corporate public affairs, including government relations, issues management, stakeholder engagement, and non-market strategy. Allen shows how embedding these functions within the broader management process can break down silos and deliver significant value to companies.
Essential reading for corporate practitioners, policy makers, business association leaders, executives, educators, and students alike, this book is a vital roadmap for managing the social and political forces that increasingly define business success. Allen's work is both a call to action and a practical guide for business leaders who understand that excellence in production, marketing, and finance must be matched by excellence in corporate public affairs.
